01
Find the news peg
Why today, not someday.
Made for Content Creators
Pitch a Local Media Story About Your Community Without Sounding Like a Press Release
Also useful for: Photographers, Podcasters, Small Business Owners, Social Media Managers, Video Editors, Videographers, people in Community Leaders, people in Organizers, people in Small Business Owners
30 min
Intermediate
Content Creation
Strengthen Your Community
Need Ideas Quickly
Lead with why now, who is affected, and visual proof, not your mission statement.
We'll use them to write your prompt.
Completed ✓
Make Your Play
Give us the situation. We’ll build the prompt.
Editors delete "excited to announce" emails.
Your answers save as you type.
What you'll do
This is the plan inside your prompt. Add your details first. Then follow these steps with ChatGPT or Claude.
02
Draft three angles
Give editors choices.
03
Write the pitch email
Short, scannable, reply-friendly.
04
Prep the spokesperson
Don't improvise on mic.
Make Your Play
Pitch a Local Media Story About Your Community Without Sounding Like a Press Release
Tell us what the prompt needs to know
Start with the questions below. Each answer personalizes the playbook and builds the prompt you’ll use at the end.
Your situation
Who, what, where, why now.
0/10000
People available for interview, visuals, data.
0/10000
TV, paper, newsletter, beat if known.
Minors, legal risk, politics.
This playbook was updated. Review your inputs before copying.
What you'll do
Check a step when you finish it.
01
Find the news peg
Why today, not someday.
02
Draft three angles
Give editors choices.
03
Write the pitch email
Short, scannable, reply-friendly.
04
Prep the spokesperson
Don't improvise on mic.
Fill in the fields above to generate your prompt preview.
Assembled prompt
Beginner instructions
Fill the fields with this week’s real details. Incomplete notes beat invented polish.
Run the assembled prompt, answer follow-ups with specifics, then copy the deliverable into your own doc and verify names and numbers.
Advanced instructions
Add constraints the model can’t see: politics, licensing, cash timing, union rules, or family bandwidth.
After the first pass, ask it to attack the weakest assumption in the draft.
Use this when
Your event is ten days out, or you saw lazy coverage and have a sharper story with access.
You'll need
- The story in one sentence
- Proof and access
- Target outlets and reporters
- Lines you won't cross
You'll get
- A a pitch email, story angles, and spokesperson prep you can use without rewriting it from scratch.
By the end of this playbook
You will have:
- A a pitch email, story angles, and spokesperson prep you can use without rewriting it from scratch.
Examples
Progress 1 of 4