Made for Fashion Designers
Run the Post-Launch Sell-Through Review
Also useful for: people in Creative
Review early collection performance style by style, compare channels fairly, and decide what to reorder, hold, test, mark down, or carry into the next range.
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Use this when
Your collection has enough early sales evidence to review, but there is still time to change reorders, stock placement, promotion, or future design choices.
You'll need
- Collection context
- Review window
- Launch stage
- Style performance data
- Channel context
- Margin guardrails
- Customer feedback
- Operational constraints
- Decision context
You'll get
- A complete style scorecard with evidence-confidence labels
- Every major channel difference explained or flagged for investigation
- Every style assigned a reorder, hold, stop, or investigate status
- Every proposed markdown limited by a margin floor and stop condition
- Every next-collection learning tied to evidence, an owner, and a deadline
- Every unresolved decision paired with a specific trigger or missing data request
By the end of this playbook
You will have:
- A complete style scorecard with evidence-confidence labels
- Every major channel difference explained or flagged for investigation
- Every style assigned a reorder, hold, stop, or investigate status
- Every proposed markdown limited by a margin floor and stop condition
- Every next-collection learning tied to evidence, an owner, and a deadline
- Every unresolved decision paired with a specific trigger or missing data request
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
I am reviewing a 14-style resort capsule after 28 days. The green wrap dress sold 72 percent of available units but stocked out in core sizes during week two. The ivory blouse sold 24 percent and has a 19 percent return rate, mostly for sheerness. Wholesale reports stronger sales for the wide-leg trouser than my website, but wholesale received more size depth. I can fund one reorder, production takes six weeks, and public markdowns can't exceed 20 percent.
Sample assembled prompt
Decision summary Reorder now: Green wrap... High apparent demand, but the reorder... Investigate: Wide-leg trouser. Wholesale strength isn't yet clean... Reallocate a limited size run to... Don't reorder: Ivory blouse in... Low sell-through and repeated sheerness returns... Markdown test: Hold a broad blouse... First test revised product photography, a... If conversion remains below the stated... Next-collection learning: Keep the wrap silhouette... Change the dress size curve. Stop using the current ivory fabric... Add a pre-launch product-page check for...