Made for Founders

Find What People Will Pay For

Also useful for: people in Entrepreneurship, people in Founders

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Validate a business idea with customer evidence instead of guesswork. Move from discovery and price testing to early sales, follow-up, and a clear build, change, or stop decision.
Collection type
Playlist
Playbooks
10 total
Total time
11 hr 5 min
Level
Intermediate
Primary outcome
Grow a Business
About this collection

Your progress

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Build stronger proof for an early-stage offer before committing months to product development, pricing, or a launch.

What you'll walk away with

✓Clear customer problem signals from discovery notes
✓A focused customer interview plan
✓A practical price test with decision rules
✓A repeatable path from warm contacts to discovery calls
✓A customer call structure that avoids pitching too soon
✓A ready-to-send sales follow-up message
Economic outcome
Grow a Business

Outcomes are illustrative and not guaranteed.

Your Find What People Will Pay For path

Complete in order for the strongest progression
  • Prompt
  • Guided
  • Workflow
  • Checklist
  • Template
  • Playbook
  • Sequence
  • Pack

This path mixes Free and Pro Playbooks. Pro items are labeled.

Prompt
Make a Decision
Find the Strongest Signal in Customer Notes
Turn scattered discovery notes into a clear evidence ranking and a focused next test.
20 minBeginnerReduce Waste
Not started
Guided
Prepare Interview
Prepare a Customer Interview That Gets the Truth
Turn an offer, target customer, and key unknowns into a practical interview guide built around evidence instead of polite predictions.
25 minIntermediateReduce Waste
Not started
Guided
Make a Plan
Design a Price Test Before Naming a Number
Plan a focused price test that measures buyer behavior without changing several parts of the offer at once.
35 minIntermediateBuild Business Value
Not started
Workflow
Organize Information · Pro
Turn Warm Contacts Into Discovery Calls
Convert warm relationships into focused discovery conversations without sending generic pitches or losing track of follow-ups.
55 minIntermediateGrow a Business
Locked
Checklist
Have a Conversation · Pro
Run a Customer Call Without Pitching Too Soon
Run a focused customer call that uncovers evidence of demand without turning the conversation into an early sales pitch.
30 minBeginnerDevelop a Valuable Skill
Locked
Template
Respond to Client · Pro
Follow Up After a Promising Sales Conversation
Draft a concise sales follow-up that confirms what matters without overstating interest or inventing agreement.
15 minBeginnerWin Clients
Locked
Playbook
Make a Decision · Pro
Sell a Manual Pilot Before Building the Product
Launch a narrow paid pilot that proves whether buyers value the outcome before product development absorbs months of work.
240 minAdvancedCreate New Revenue Streams
Locked
Playbook
Make a Decision · Pro
Set an Early Price and Defend It
Set an evidence-backed early price and prepare to defend it without folding, bluffing, or overexplaining.
95 minAdvancedIncrease Pricing
Locked
Sequence
Compare Options · Pro
Decide Whether to Build, Change, or Stop
Pressure-test the evidence behind a product direction and choose the next move without letting enthusiasm, sunk costs, or isolated feedback drive the call.
90 minAdvancedAvoid Professional Risk
Locked
Pack
Have a Conversation · Pro
Customer Discovery Bias Repair Kit
Repair a biased discovery process with neutral questions, evidence tags, interview scripts, follow-up messages, and a sharper learning log.
60 minIntermediateReduce Waste
Locked
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