Made for Founders
Reset Pricing Without Losing the Market
Also useful for: people in Founders
150 min
Advanced
Customers
Make a Financial Decision
Comparing Financial Options
Choose a defensible new price, test demand, protect priority customers, and roll out the change with clear rules and messaging.
Create a free account to save your progress and use this Playbook.
Use this when
Your current price no longer supports healthy margins, customers are pushing back, competitors have moved, or a price increase feels necessary but risky.
You'll need
- Business and offer context
- Current pricing and packaging
- Financial baseline
- Customer evidence
- Customer segments
- Competitive evidence
- Pricing objective
- Change scope
- Risk tolerance
- Constraints and deadlines
You'll get
- A pricing diagnosis supported by available evidence
- A customer segment map with distinct pricing implications
- A baseline model with assumptions and data gaps labeled
- Three pricing options compared under consistent scenarios
- A willingness-to-pay test with pass, pause, and stop thresholds
- A final recommendation with transition and exception rules
By the end of this playbook
You will have:
- A pricing diagnosis supported by available evidence
- A customer segment map with distinct pricing implications
- A baseline model with assumptions and data gaps labeled
- Three pricing options compared under consistent scenarios
- A willingness-to-pay test with pass, pause, and stop thresholds
- A final recommendation with transition and exception rules
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
We sell B2B workflow software to independent clinics. Core costs $249 per month and Pro costs $499. We have 420 accounts, $128,000 in monthly recurring revenue, 71% gross margin, and 2.2% monthly logo churn. Discounts average 12%. Larger clinics report strong labor savings, while solo practices compare us with cheaper scheduling tools. We need better unit economics before fundraising in six months. New and existing customers are in scope, and our risk tolerance is moderate.
Sample assembled prompt
Diagnosis: The strongest evidence points to... Multi-location clinics receive materially more value,... Broad discount authority also weakens realized... Recommended move: Replace the current two-plan... Raise realized pricing first by tightening... Test: Quote the new structure to... Pass if multi-location win rate stays... Pause if qualified loss reasons citing... Transition: Apply new prices immediately to... Move monthly multi-location accounts after 60... Migrate annual accounts at renewal. Keep solo accounts on current terms... Require written approval for exceptions lasting... Rollout control: Review quote acceptance weekly,... Pause migration if churn exceeds the...