Made for Graphic Designers
Build and Select a Winning Design Concept
Also useful for: people in Creative, people in Designers
150 min
Advanced
Creative Planning
Build Professional Skills
Need to Compare Options
Turn research and visual territories into distinct concepts, then identify the direction worth serious refinement.
Create a free account to save your progress and use this Playbook.
Use this when
You need to move from discovery into concept development, several early ideas feel too similar, or a high-stakes direction must be chosen before deeper refinement begins.
You'll need
- Project brief
- Research findings
- Visual territory material
- Required applications
- Decision criteria
- Concept maturity
- Decision context
You'll get
- Three concepts with materially different central ideas and visual logic
- Every surviving concept checked against non-negotiable requirements
- Required applications used in a documented stress test
- Every comparison score supported by project evidence
- One recommended concept and one fallback direction
- Next refinement moves defined
By the end of this playbook
You will have:
- Three concepts with materially different central ideas and visual logic
- Every surviving concept checked against non-negotiable requirements
- Required applications used in a documented stress test
- Every comparison score supported by project evidence
- One recommended concept and one fallback direction
- Next refinement moves defined
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Project: Visual identity for a neighborhood arts festival. Audience: Local residents, regional visitors, artists, vendors, and sponsors. Core challenge: The festival is respected locally but appears small and child-focused to people who have never attended. Research: Returning visitors value local ownership and unexpected artist access. Competing festivals use bright geometric graphics and generic creative language. Territories: Neighborhood archive, open studio, and city rhythm. Applications: Poster, social story, schedule, map, wayfinding sign, shirt, and sponsor lockup. Criteria: Audience relevance 30%, strategic fit 25%, distinction 20%, system range 15%, production fit 10%.
Sample assembled prompt
Recommended concept: Open Studio Central idea:... Why it leads: It directly supports... It also corrects the assumption that... Weighted score: 4.35 out of 5... - Distinct from the polished geometric... - Flexible enough for art-led posters... - Retains its idea in one-color... Unresolved risk: Uncontrolled process textures could... Fallback: Neighborhood Archive, if stakeholder comfort... Next five moves: 1. Set rules for process marks and... 2. Test two typography structures on... 3. Build a one-color shirt version. 4. Test sponsor density without adding... 5. Review the system with real...