Made for Content Creators
Claim a Position You Can Own
Also useful for: Social Media Managers, people in Creators
55 min
Advanced
Content Creation
Grow a Business
Need to Make a Decision
Build a defensible content position that tells your audience what you help with, why your perspective matters, and which topics belong in your publishing system.
Create a free account to save your progress and use this Playbook.
Use this when
Use this when your content feels broad, your audience can't easily explain what you are known for, or you need a stronger foundation before building a publishing, growth, or monetization plan.
You'll need
- Strengths and perspective
- Target audience
- Audience outcome
- Proof and experience
- Topic interests
- Growth direction
You'll get
- One recommended position backed by a clear strategic choice
- A concise positioning statement, an audience promise, three point-of-view principles, three to five bounded pillars, and proof attached to each major claim
- You can run any new topic through a seven-question filter and reach a yes, no, or revise decision
- You also have a 90-day test that tells you what evidence would confirm or challenge the position.
By the end of this playbook
You will have:
- One recommended position backed by a clear strategic choice
- A concise positioning statement, an audience promise, three point-of-view principles, three to five bounded pillars, and proof attached to each major claim
- You can run any new topic through a seven-question filter and reach a yes, no, or revise decision
- You also have a 90-day test that tells you what evidence would confirm or challenge the position.
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Strengths and perspective: I simplify complex creator workflows and explain why one operating choice is better than another. Target audience: Independent experts and service providers who want to publish useful content but can't support a high-volume schedule. Audience outcome: Build a focused, repeatable publishing system that earns trust and creates business opportunities. Proof and experience: I have run a weekly newsletter for two years, designed editorial workflows for three small brands, and helped a consultant cut production from five hours to two hours per article. Topic interests: Positioning, planning, productivity, creator tools, audience research, repurposing, freelancing, burnout, and monetization. Growth direction: Grow the newsletter, sell templates and workshops, and become known for sustainable content operations.
Sample assembled prompt
Recommended position: Sustainable content operations for... Positioning statement: I help independent experts... Audience promise: You will learn how... Point of view: 1. Consistency should be designed around capacity,... 2. Strong positioning removes more work... 3. Repurposing starts with a durable... Pillars: 1. Position and editorial choices Includes audience... Excludes broad personal branding commentary with... 2. Lean production systems Includes briefs,... Excludes general workplace productivity. 3. Sustainable distribution Includes repurposing, channel... Excludes platform news unless it changes... 4. Evidence-led improvement Includes audience signals,... Excludes vanity metric commentary. Primary risk: The word sustainable could... Counter this by tying it to... Validation decision: Keep the position if... Refine it if the audience responds...