Made for Founders
Decide Whether to Build, Change, or Stop
Also useful for: people in Founders
90 min
Advanced
Business & Entrepreneurship
Grow a Business
Need to Make a Decision
Pressure-test the evidence behind a product direction and choose the next move without letting enthusiasm, sunk costs, or isolated feedback drive the call.
Create a free account to save your progress and use this Playbook.
Use this when
You need to decide whether to keep building, change the offer or market, stop the work, or gather one more piece of evidence first.
You'll need
- Current offer
- Decision window
- Customer evidence
- Payment signals
- Repeated objections
- Acquisition friction
- Founder constraints
- Decision options
You'll get
- Customer evidence sorted by signal strength
- Repeated objections classified by likely cause
- Acquisition friction separated from demand risk
- Founder constraints applied to every realistic option
- One next move selected with a confidence level
- A time-boxed action plan with pass and fail thresholds
By the end of this playbook
You will have:
- Customer evidence sorted by signal strength
- Repeated objections classified by likely cause
- Acquisition friction separated from demand risk
- Founder constraints applied to every realistic option
- One next move selected with a confidence level
- A time-boxed action plan with pass and fail thresholds
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Current offer: A reporting tool for small marketing agencies priced at a planned $149 per month. Decision: Choose within three weeks whether to build integrations, change the offer, or stop. Evidence: 18 interviews, five examples of current reports, three prototype trials, and two repeat uses. Payment signals: One $300 manual reporting purchase and no software subscriptions. Objections: White-label output, security concerns, and resistance to connecting accounts. Acquisition: Nine replies from 110 cold emails; six calls from warm introductions. Constraints: 15 hours per week, eight weeks of runway, limited security expertise, and a need for revenue within 60 days. Options: Build self-serve software, offer concierge reporting, narrow to white-label reports, or stop.
Sample assembled prompt
Recommendation: Change from self-serve software to... Confidence: Medium. Decisive evidence: A real payment exists... Repeat prototype use supports the problem,... Main risk: The manual purchase may... 14-day test: Offer a $400 white-label... Pass with three paid pilots. Fail with fewer than two paid... Build restriction: Don't add integrations...