01
Build the Three-Concept Decision Frame
Turn the brief and concept details into balanced client-facing talking points that clarify differences without naming a winner.
Made for Graphic Designers
Frame Three Concepts Without Picking for Them
Also useful for: people in Creative, people in Designers
15 min
Beginner
Creative Planning
Make a Decision
Need to Compare Options
Frame three distinct design concepts for a clear, client-led decision.
We'll use them to write your prompt.
Completed ✓
Make Your Play
Give us the situation. We’ll build the prompt.
Turn a concept review into a focused choice by explaining meaningful differences, honest tradeoffs, and the decisions that matter next.
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What you'll do
This is the plan inside your prompt. Add your details first. Then follow these steps with ChatGPT or Claude.
Make Your Play
Frame Three Concepts Without Picking for Them
Tell us what the prompt needs to know
Start with the questions below. Each answer personalizes the playbook and builds the prompt you’ll use at the end.
Your situation
Describe the project, audience, deliverable, and decision the client needs to make.
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List the approved goals and qualities that should guide the client's choice.
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Describe Concepts A, B, and C, including the visual idea, major elements, and meaningful differences.
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List any production limits, brand concerns, stakeholder preferences, or points that still need confirmation.
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Select how the concepts will be presented to the client.
This playbook was updated. Review your inputs before copying.
What you'll do
Check a step when you finish it.
01
Build the Three-Concept Decision Frame
Turn the brief and concept details into balanced client-facing talking points that clarify differences without naming a winner.
Fill in the fields above to generate your prompt preview.
Assembled prompt
Beginner instructions
Describe what the client can actually see in each concept. Include the main business or communication goal from the brief, even if the brief is short. Run the prompt, then check that each concept receives equal attention.
Advanced instructions
Add the decision factors already agreed with the client, such as audience fit, brand continuity, flexibility, production demands, or campaign reach. Remove any comparison factor that wasn’t part of the brief or review criteria.
Use this when
You have three design concepts ready to present, but you need the client to choose a direction without feeling pushed toward one option.
You'll need
- Project context
- Brief priorities
- Concept details
- Known constraints
- Presentation setting
You'll get
- Three concepts described with comparable detail
- A distinct central idea and tradeoff for each concept
- Brief priorities connected to the relevant concepts
- Specific decision questions included
- A direct request for one selected direction included
- No preferred concept implied.
By the end of this playbook
You will have:
- Three concepts described with comparable detail
- A distinct central idea and tradeoff for each concept
- Brief priorities connected to the relevant concepts
- Specific decision questions included
- A direct request for one selected direction included
- No preferred concept implied.
Examples
Progress 1 of 1