Made for Estheticians
Recommend Retail Without Turning the Consultation Into a Sales Pitch
Also useful for: people in Estheticians
35 min
Advanced
Communication
Communicate Better
Need to Compare Options
Build the smallest useful home-care recommendation, then explain it as part of the treatment plan rather than a product pitch.
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Use this when
A client wants home-care guidance, uses a confusing mix of products, has limited tolerance or budget, or seems likely to resist a long retail recommendation.
You'll need
- Client goal
- Consultation context
- Current routine
- Tolerance and cautions
- Routine constraints
- Budget range
- Available products
- Recommendation timing
You'll get
- The primary treatment-support goal separated from secondary concerns
- Every current product assigned a clear audit status
- Unresolved safety and product-information gaps identified
- The minimum routine defined before products are selected
- Recommendations ranked by need rather than sales value
- Morning and evening steps placed in a usable order
By the end of this playbook
You will have:
- The primary treatment-support goal separated from secondary concerns
- Every current product assigned a clear audit status
- Unresolved safety and product-information gaps identified
- The minimum routine defined before products are selected
- Recommendations ranked by need rather than sales value
- Morning and evening steps placed in a usable order
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Client goal: Reduce recurring chin congestion without drying the cheeks. Consultation context: Congestion has been reported for four months. Cheeks appeared dry. No open skin was observed. A gentle enzyme service was completed today. Current routine: Foaming cleanser morning and night, SPF 30 in the morning, 2% salicylic serum most nights, gel moisturizer used inconsistently. Tolerance and cautions: Strong fragrance stings. Daily exfoliation has caused peeling. Prescription use still needs confirmation. Routine constraints: Five minutes maximum and no more than three evening steps. Budget: $75 total today. Available products: Gentle Cream Cleanser, $24, fragrance-free, morning and evening. Barrier Lotion, $32, ceramides and glycerin, use as needed. Clarifying Serum, $38, salicylic acid, label says two to three evenings weekly and avoid irritated skin. Recommendation timing: After the post-treatment recovery window.
Sample assembled prompt
Goal and decision summary: Primary goal:... Decision: Don't add another exfoliating... First reduce routine friction, support consistent... Current routine audit: - Foaming cleanser:... Tightness and dry cheeks make a... - SPF 30: Keep, pending confirmation... - Current salicylic serum: Pause and... Frequent use has coincided with peeling,... - Gel moisturizer: Verify. Product details are missing, and use... Priority recommendation: - Essential now: Gentle... - Essential now: Barrier Lotion, $32. - Later only: Clarifying Serum, $38,... It would also move today's total... Budget decision: Today's focused routine costs... Consultation script: "Would it be helpful... I wouldn't add another clarifying product... The smarter first move is to... Together they're $56. We can revisit a targeted serum... If you'd rather use what you...