Made for Freelancers
Set Prices From Capacity and Profit
Also useful for: people in Freelancers
90 min
Advanced
Decisions
Earn More
Need to Compare Options
Build a defensible price floor and package structure from annual costs, realistic billable capacity, project effort, client value, and delivery risk.
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Use this when
You are setting or raising rates, quoting a complex project, changing pricing models, or earning solid revenue without keeping enough profit.
You'll need
- Currency
- Target annual compensation
- Annual business overhead
- Tax and benefits reserve
- Target profit margin
- Working weeks
- Weekly working hours
- Billable share
- Service and project context
- Estimated project work
- Client value and stakes
- Delivery risks
- Current pricing model
- Models to compare
- Pricing references
You'll get
- Annual revenue target supported by a visible formula
- Billable capacity based on realistic working time
- Hourly and project price floors calculated without double-counting
- Pricing models compared against the same decision factors
- Three package options with distinct scope and value
- Risk scenarios tested against margin
By the end of this playbook
You will have:
- Annual revenue target supported by a visible formula
- Billable capacity based on realistic working time
- Hourly and project price floors calculated without double-counting
- Pricing models compared against the same decision factors
- Three package options with distinct scope and value
- Risk scenarios tested against margin
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Currency: USD Target annual compensation: 90000 Annual overhead: 24000 Tax and benefits reserve: 25 percent Target profit margin: 15 percent Working weeks: 46 Weekly hours: 40 Billable share: 55 percent Project: A 10-week brand and launch strategy engagement Estimated effort: 138 total project hours Client value: The work supports a launch with roughly $150,000 in estimated first-year revenue Main risks: Executive approval delays, conflicting feedback, and possible extra sales materials Current model: Fixed project Models to compare: Fixed project, value-based, and hybrid Pricing references: A smaller project sold for $22,000 and used nearly all planned capacity
Sample assembled prompt
Input Audit The 25 percent reserve... The model is mathematically valid. The $150,000 client-value estimate should be... Annual Revenue Target Compensation plus overhead:... Keep a hybrid structure as the... Package Options Focused: $30,500 for research,... Require one final decision-maker, a deposit...