01
Write the disproof criteria
If nothing could kill it, skip the interviews.
Made for Entrepreneurs
Validate an Idea With Ten Customer Interviews That Can Kill It
Also useful for: Founders, Franchise Owners, Restaurant Owners, Small Business Owners, people in Entrepreneurship
35 min
Intermediate
Entrepreneurship
Entrepreneur
Career outcome:
Save Professional Time
Run ten interviews that can disprove your idea before you write code.
We'll use them to write your prompt.
Completed ✓
Make Your Play
Give us the situation. We’ll build the prompt.
Founders hear what they want in casual chats.
Your answers save as you type.
What you'll do
This is the plan inside your prompt. Add your details first. Then follow these steps with ChatGPT or Claude.
02
Recruit the right ten
Friends who flatter you aren't a sample.
03
Write the interview guide
Past behavior beats hypotheticals.
04
Plan the synthesis readout
Ten stories need one decision.
Make Your Play
Validate an Idea With Ten Customer Interviews That Can Kill It
Tell us what the prompt needs to know
Start with the questions below. Each answer personalizes the playbook and builds the prompt you’ll use at the end.
Your situation
What you think you are building and for whom.
0/10000
The belief you are testing, including what would kill the idea.
0/10000
Names, communities, lists, warm intros, not fantasy TAM.
0/10000
Calendar reality for recruiting and calls.
This playbook was updated. Review your inputs before copying.
What you'll do
Check a step when you finish it.
01
Write the disproof criteria
If nothing could kill it, skip the interviews.
02
Recruit the right ten
Friends who flatter you aren't a sample.
03
Write the interview guide
Past behavior beats hypotheticals.
04
Plan the synthesis readout
Ten stories need one decision.
Fill in the fields above to generate your prompt preview.
Assembled prompt
Beginner instructions
Fill the fields with this week’s real details. Incomplete notes beat invented polish.
Run the assembled prompt, answer follow-ups with specifics, then copy the deliverable into your own doc and verify names and numbers.
Advanced instructions
Add constraints the model can’t see: politics, licensing, cash timing, union rules, or family bandwidth.
After the first pass, ask it to attack the weakest assumption in the draft.
Use this when
You have a hypothesis, a week of evenings, and friends who keep saying "that sounds cool."
You'll need
- The idea in one sentence
- What must be true to keep going
- Who you can actually reach
- Time box
You'll get
- A a recruit list, interview guide, and a kill-or-keep decision framework you can use without rewriting it from scratch.
By the end of this playbook
You will have:
- A a recruit list, interview guide, and a kill-or-keep decision framework you can use without rewriting it from scratch.
Examples
Progress 1 of 4