01
Lock the Test Variables
Gather the offer, buyer, price, boundaries, evidence, channel, and pending decision. Remove ambiguity before designing the interaction.
Made for Founders
Design a Price Test Before Naming a Number
Also useful for: people in Entrepreneurship, people in Founders
35 min
Intermediate
Business & Entrepreneurship
Grow a Business
Plan a focused price test that measures buyer behavior without changing several parts of the offer at once.
We'll use them to write your prompt.
Completed ✓
Make Your Play
Give us the situation. We’ll build the prompt.
Test the riskiest pricing assumption before a casual number becomes an expectation, an anchor, or a reason to build the wrong offer.
Your answers save as you type.
What you'll do
This is the plan inside your prompt. Add your details first. Then follow these steps with ChatGPT or Claude.
02
Choose the Strongest Test
Match the pricing question to a test that captures meaningful behavior rather than polite opinions.
03
Build the Prospect Script
Produce the language needed to present the bounded offer, state the price, and respond without negotiating against weak signals.
04
Set the Decision Rules
Define the evidence log and thresholds before results create pressure to reinterpret the test.
Make Your Play
Design a Price Test Before Naming a Number
Tell us what the prompt needs to know
Start with the questions below. Each answer personalizes the playbook and builds the prompt you’ll use at the end.
Your situation
Describe the result being sold, how it's delivered, and the main problem it addresses.
0/10000
State the price, payment structure, and buyer response expected from the test.
0/10000
Define the specific buyers who should receive the same offer during this test.
0/10000
List what's included, what's excluded, the delivery period, and any limits that must remain fixed.
0/10000
Summarize relevant interviews, sales attempts, commitments, objections, or competing alternatives without filling gaps with guesses.
0/10000
Select the channel that offers the strongest realistic chance to observe buyer behavior.
Describe the business decision the test must inform and when that decision is due.
0/10000
This playbook was updated. Review your inputs before copying.
What you'll do
Check a step when you finish it.
01
Lock the Test Variables
Gather the offer, buyer, price, boundaries, evidence, channel, and pending decision. Remove ambiguity before designing the interaction.
02
Choose the Strongest Test
Match the pricing question to a test that captures meaningful behavior rather than polite opinions.
03
Build the Prospect Script
Produce the language needed to present the bounded offer, state the price, and respond without negotiating against weak signals.
04
Set the Decision Rules
Define the evidence log and thresholds before results create pressure to reinterpret the test.
Fill in the fields above to generate your prompt preview.
Assembled prompt
Beginner instructions
Use a narrow offer and one recognizable buyer group. If the starting price is uncertain, enter the best reasoned estimate and explain where it came from. Run the script as written before revising it.
Advanced instructions
Add prior conversion data, deal notes, or competing price structures to the current evidence. Ask the AI to compare results by segment only when each group has enough similar interactions to support a useful comparison.
Use this when
You're preparing for early sales conversations and need evidence for a price without pretending the number is already settled.
You'll need
- Offer
- Pricing Hypothesis
- Target Buyer Segment
- Offer Boundary
- Current Evidence
- Available Test Channel
- Decision to Make
You'll get
- One falsifiable pricing hypothesis
- One buyer segment narrow enough to test
- One pricing variable isolated
- One prospect-ready price conversation script
- One evidence log structure
- Explicit keep, change, reject, and inconclusive rules.
By the end of this playbook
You will have:
- One falsifiable pricing hypothesis
- One buyer segment narrow enough to test
- One pricing variable isolated
- One prospect-ready price conversation script
- One evidence log structure
- Explicit keep, change, reject, and inconclusive rules.
Examples
Progress 1 of 4