Made for Founders
Build a Customer Acquisition Learning Loop
Also useful for: people in Founders
120 min
Advanced
Business & Entrepreneurship
Get More Customers
Need More Customers
Run one focused acquisition test from a clear channel hypothesis through launch, customer feedback, and the next investment call.
Create a free account to save your progress and use this Playbook.
Use this when
You need more customers, but channel tests are producing activity without clear learning. Use this before committing more budget, adding a channel, or repeating an inconclusive campaign.
You'll need
- Business context
- Acquisition goal
- Target customer
- Channel hypothesis
- Current baseline
- Customer evidence
- Experiment budget
- Decision window
- Risk tolerance
- Prior test results
You'll get
- A falsifiable channel hypothesis
- The riskiest assumption isolated
- A bounded acquisition test ready to launch
- Success metrics and guardrails defined
- Decision thresholds set before results review
- Customer feedback captured alongside performance data
By the end of this playbook
You will have:
- A falsifiable channel hypothesis
- The riskiest assumption isolated
- A bounded acquisition test ready to launch
- Success metrics and guardrails defined
- Decision thresholds set before results review
- Customer feedback captured alongside performance data
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Business: Bootstrapped appointment reminder software for independent clinics at $249 per month. Goal: Generate 12 qualified demos in four weeks. Target customer: Owners of clinics with 3 to 15 providers and recurring no-show losses. Hypothesis: An association-sponsored webinar will produce qualified demos because owners trust the association and already recognize the problem. Baseline: Referral demos close at 22%; no paid-channel baseline. Evidence: Six of eight recent prospects described no-shows as a top-three problem. Budget: $3,000. Decision window: Five weeks. Risk tolerance: Low. Prior test: A poorly targeted cold email campaign produced four demos and no sales.
Sample assembled prompt
Decision: Revise and retest. Decisive evidence: The webinar produced 14... Two qualified prospects converted, while most... Diagnosis: The channel showed credible demand,... Customer interviews supported the problem and... The result doesn't justify scaling... Next commitment: Cap the retest at... Require clinic-size targeting in the association... Next learning question: Does tighter audience...