01
Find the decision spine
Gather the brief, design evidence, audience dynamics, and exact approval needed. Strip away details that don't help the client make that decision.
Made for Graphic Designers
Build a Design Presentation That Gets Decisions
Also useful for: people in Creative, people in Designers
30 min
Intermediate
Creative
Graphic Designer
Communicate Better
Career outcome:
Develop a Valuable Skill
Frame the brief, visual logic, and real tradeoffs in a presentation that helps the client choose a direction instead of requesting another vague round.
We'll use them to write your prompt.
Completed ✓
Make Your Play
Give us the situation. We’ll build the prompt.
Lead the client through the thinking behind the work, narrow attention to meaningful choices, and end the presentation with a clear decision rather than scattered reactions.
Your answers save as you type.
What you'll do
This is the plan inside your prompt. Add your details first. Then follow these steps with ChatGPT or Claude.
02
Build the presentation story
Turn the design process into a selective story that shows what matters, why the choices work, and where genuine tradeoffs exist.
03
Sharpen the decision close
Stress-test the final minutes of the presentation so broad reactions become a usable approval, selection, or revision brief.
Make Your Play
Build a Design Presentation That Gets Decisions
Tell us what the prompt needs to know
Start with the questions below. Each answer personalizes the playbook and builds the prompt you’ll use at the end.
Your situation
Describe the client, project, audience, and reason this design work exists.
0/10000
List the agreed goals, audience needs, required elements, and signs of success.
0/10000
Summarize the concept, visual choices, and any alternative directions being considered.
0/10000
State the exact approval, selection, or commitment needed at the end of the presentation.
Identify who will attend, who makes the final call, and any known differences in priorities.
0/10000
List fixed requirements, budget or production limits, previous feedback, and topics likely to derail the discussion.
0/10000
Describe the meeting format, available time, and how the work will be shown.
This playbook was updated. Review your inputs before copying.
What you'll do
Check a step when you finish it.
01
Find the decision spine
Gather the brief, design evidence, audience dynamics, and exact approval needed. Strip away details that don't help the client make that decision.
02
Build the presentation story
Turn the design process into a selective story that shows what matters, why the choices work, and where genuine tradeoffs exist.
03
Sharpen the decision close
Stress-test the final minutes of the presentation so broad reactions become a usable approval, selection, or revision brief.
Fill in the fields above to generate your prompt preview.
Assembled prompt
Beginner instructions
Paste rough notes rather than polishing every answer. Name the exact decision needed, even if it feels obvious. If several concepts are being shown, describe how each one solves the brief differently.
Advanced instructions
Ask the AI assistant to challenge the deck after drafting it. Look for unsupported claims, decorative alternatives, slides that invite subjective feedback, and moments where the recommendation becomes unclear. Keep backup explorations in an appendix rather than the main decision path.
Use this when
You need to present a concept, campaign, identity, layout system, or other design direction and want the meeting to end with approval or a specific next step.
You'll need
- Client and project context
- Brief and success criteria
- Design direction
- Decision needed
- Presentation audience
- Constraints
- Presentation setting
You'll get
- The required client decision stated in one sentence
- Every major design choice connected to the brief
- One recommended direction clearly identified
- Alternatives framed through meaningful tradeoffs
- Decision questions and a next-step close ready to use
By the end of this playbook
You will have:
- The required client decision stated in one sentence
- Every major design choice connected to the brief
- One recommended direction clearly identified
- Alternatives framed through meaningful tradeoffs
- Decision questions and a next-step close ready to use
Examples
Progress 1 of 3