Made for Graphic Designers
Present Design Concepts With a Clear Case
Also useful for: people in Creative, people in Designers
75 min
Advanced
Communication
Build Professional Skills
Need to Compare Options
Build a persuasive concept presentation around the brief, the evidence, and the decision stakeholders need to make.
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Use this when
You're preparing to present two or more design concepts and need stakeholders to understand the thinking, compare the right differences, and make a useful decision.
You'll need
- Project brief
- Stakeholders
- Concept directions
- Supporting evidence
- Project constraints
- Preferred direction
- Decision needed
- Presentation setting
- Stakeholder dynamics
You'll get
- Every concept tied to explicit brief criteria
- Requirements separated from stakeholder preferences
- Meaningful differences and tradeoffs made visible
- Unsupported claims clearly flagged
- A consistent presentation structure across concepts
- A recommendation supported by the available evidence
By the end of this playbook
You will have:
- Every concept tied to explicit brief criteria
- Requirements separated from stakeholder preferences
- Meaningful differences and tradeoffs made visible
- Unsupported claims clearly flagged
- A consistent presentation structure across concepts
- A recommendation supported by the available evidence
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Project brief: Refresh a regional arts festival identity to attract younger attendees while keeping longtime supporters. The identity must work across posters, social posts, wayfinding, and sponsor materials. Stakeholders: Executive director, marketing lead, board chair, and production manager. Concepts: City in Motion uses condensed typography, cropped photography, and transit-inspired directional lines. Open Stage uses modular frames, warm color fields, and participant-led imagery. Evidence: Younger attendees find the festival respected but difficult to navigate. Longtime supporters value local history and variety. Constraints: Two-color poster version, fixed sponsor lockup, accessible digital contrast, and approval by Friday. Preferred direction: City in Motion, with concern about photography demands. Decision: Choose one concept for development. Setting: Live video meeting. Dynamics: The board chair reacts strongly to color, and past reviews have ended without a clear final decision.
Sample assembled prompt
ARGUMENT MAP Decision criteria: 1. Makes the festival easier to navigate. 2. Feels relevant to younger attendees. 3. Preserves local recognition and credibility. 4. Works across digital, print, wayfinding,... 5. Remains practical within production limits. City in Motion: - Strongest case:... - Evidence: Audience research identified wayfinding... - Tradeoff: A photography-led system may... - Validation need: Confirm that the... Open Stage: - Strongest case: The... - Evidence: Longtime supporters value the... - Tradeoff: The concept is welcoming... - Validation need: Test whether the... RECOMMENDATION Advance City in Motion, subject... It responds most directly to the... PRESENTATION FLOW 1. Today's decision Headline: Choose the system... Visual evidence: One sentence naming the... Speaker note: "We're choosing a direction... What the brief requires Headline: Relevance... Visual evidence: Two audience findings and... Speaker note: "The strongest direction must... Shared foundation Headline: Both directions build... Visual evidence: Common audience, tone, and... Speaker note: "The difference isn't... It is how each concept organizes... City in Motion Headline: Turn city... Visual evidence: Concept board, event hierarchy,... Speaker note: Connect directional lines and... 5. Open Stage Headline: Frame the... Visual evidence: Concept board, participant story,... Speaker note: Connect modularity and participant... 6. Comparison Headline: City in Motion... Visual evidence: Side-by-side comparison against the... Speaker note: State the tradeoffs without... 7. Recommendation and decision Headline: Advance... Visual evidence: Recommendation, condition, owner, and... Speaker note: "Can we approve City... Response: "We can test warmer imagery... Let's identify the specific quality from...