Made for Graphic Designers
Scope and Price a Design Project
Also useful for: people in Creative, people in Designers
75 min
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Turn project requirements into clear deliverables, effort ranges, pricing options, revision limits, dependencies, and a schedule that holds up under client pressure.
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Use this when
You have a design brief to estimate, a client asking for a fixed price, or an existing project that needs clearer boundaries before approval.
You'll need
- Project brief
- Project context
- Requested deliverables
- Known exclusions
- Pricing basis
- Commercial constraints
- Revision expectations
- Timing requirements
- Available capacity
- Dependencies
- Known risks
You'll get
- Every deliverable defined by quantity, format, and included work
- Every major assumption labeled
- Low, likely, and high effort ranges documented
- Recommended fee tied to stated commercial inputs
- Revision rounds and change triggers defined
- Schedule matched to capacity and dependencies
By the end of this playbook
You will have:
- Every deliverable defined by quantity, format, and included work
- Every major assumption labeled
- Low, likely, and high effort ranges documented
- Recommended fee tied to stated commercial inputs
- Revision rounds and change triggers defined
- Schedule matched to capacity and dependencies
Sample
This is sample data, not your prompt. Pro unlocks this higher-stakes Playbook. On Free Playbooks you can still copy the assembled prompt into any AI.
Sample input
Project: Visual identity refresh and fundraiser launch materials for a regional nonprofit. Goal: Improve credibility with major donors before a November event. Deliverables: Refined logo system, 12-page brand guide, six social templates, donor deck template, one banner, and two signs. Pricing basis: Fixed project fee. Commercial inputs: USD, $125 hourly estimating rate, client budget near $15,000, 50 percent deposit. Revisions: Two consolidated rounds per major phase. Timing: Six working weeks, with three business days allowed for each client review. Capacity: 18 hours per week. Dependencies: Existing logo files, final copy, sponsor logos, printer specifications, and executive director approval. Risks: Committee feedback, unclear distinction between a refresh and full rebrand, changing signage quantities.
Sample assembled prompt
Recommended scope: A controlled identity refresh... Naming, messaging strategy, website work, printing,... Estimated effort: - Discovery and audit:... Printing and third-party costs are separate. Revision limit: Two consolidated rounds in... A new creative direction after approval,... Schedule: Six weeks, with creative direction... Budget fallback: Keep the identity refresh,... Primary risk: The requested refresh may... Confirm retained brand elements before concept...